Wolters Kluwer Firecracker Branding
Wolters Kluwer is a known expert of medical academia and software. Wolters Kluwer’s Lippencott Firecracker is a unique tool that helps medical students focus in on their areas of study while the technology adjusts to their knowledge and learning style. Tasked with creating and identifying a brand look and voice to launch into market, I worked with strategy and copywriting to define Lippencott Firecracker. The end result is a clean yet graphic branding that puts the focus on the student and their needs like the software itself.
Concepting and Developing Branding and Identity
Landing Page and Email Development
Social Media and Banner Assets for Market Testing
