Nature’s Way Brand Campaign

Nature’s Way desired to bring to life their new brand position with a fresh creative campaign to increase brand awareness and affinity. The goal was to showcase Nature’s Way as a partner on each personal, lifelong wellness journey and their commitment to quality. I worked with strategy, copywriting and creative to develop a campaign concept and tactics ranging from subscription boxes to TV storyboards that gave a fresh and inspired point of view. The concept look and feel and tone aimed to spark confidence in consumers’ wellness journeys while highlighting the range of products and benefits.

  • Strategic Brainstorm

  • Conceptual and Thematic Collaboration

  • Moodboard and Tactical Designs

Nature’s Way CRM Newsletter Development

Nature’s Way is a trusted source for quality products and expertise. Tasked with producing a monthly newsletter to reach our key audience, I collaborated with strategy and copywriting to create concepts providing relevant content and aid in furthering engagement. The final result empowers readers with knowledge and insights to thrive in their wellness journey. Hand-crafted design elements and in the moment photography brings a personal and encouraging element to each newsletter.

  • Strategic Brainstorm

  • Content Concepting and Development

  • Moodboard and Defining Photography Style

  • Layout Design