Member Business Services Campaign
Wright-Patt Credit Union
A campaign challenge to increase awareness of the Member Business Services program at WPCU, its benefits, and differentiate its services from the large lending market. Collaborative brainstorming and concept theming established a range of approaches to highlight WPCU’s unique offerings while bringing a fresh creative look to the brand program.
Campaign Theming and Visual Concepts
Planned and Executed Pre-Pro Scouting
Art Direction for Final Shoots
Developed Final Deliverables and Reviewed Video Edits
Final Campaign Deliverables Included: digital assets, landing page web design, and testimonial videos
