Ohio 529 College Savings
Tasked with empowering Ohio families with messages that make saving for education feel achievable and meaningful. Quarterly campaign seasons aimed to bring brand awareness and strengthen engagement. Concepts needed to be eye catching and intriguing yet straight forward to give viewers the confidence to learn more.
Campaign Ideation and Concepting
Development of Storyboards
Art Direction and Shoot Planning
Talent Selections and Location Scouting
Provided Editing Feedback and Direction
Development and Creation of Additional Digital Deliverables